Great brandshave greatstories.
We tell them.
Strategy, film and design for brands with something to say — built by a senior team, end to end.
No—01Why PinelSenior-led. No layers in between.
A senior-led creative studio. You work directly with the people doing the work — not an account manager three layers removed.
Over 7 years
100M+
Views
And counting
40+
Brands
Brazil, US & Canada
3
Countries
No—02Selected workFilms, launches and campaigns.
The films
01 — Brand film2025
ABINBEV
02 — Product launch2025
CREW STUDIO
03 — Campaign2024
CREWACTION
No—03ClientsBrands, founders and studios.
CrewAIAB InBevClaro
Dunamis MovementIndependent brandsFounders & studios
No—04What we doFive disciplines, one senior team.
01
Strategy
Positioning, narrative and the plan behind every frame.
Workshops · Narrative · Roadmap02
Branding & Visual Identity
Systems built to hold up across every surface.
Identity · Guidelines · Toolkit03
Content Production
Design and video, from board to final grade.
Direction · Shoot · Post04
Social Media
Native formats made for the feed, not adapted to it.
Concept · Calendar · Editing05
Campaigns & Paid Media
Creative built to perform where the money is spent.
Concepts · Assets · ReportingNo—05How we workFour steps, no surprises.
01
Immersion
We learn the business before we touch the brand.
02
Direction
One clear creative territory. Signed off before production.
03
Production
Senior crew, tight schedule, no surprises.
04
Release
Cutdowns, formats and reporting for every channel.
No—06ContactTell us what you're building.